Design technologist · Design leader
I turn ambiguity into clarity through a strategic, systems-based approach. I live at the intersection of design and technology in order to build, prototype, and test experiences that achieve outcomes.
Trusted by Meta, Walmart, P&G, Volkswagen, CarMax, and Docusign.
Experiments in production

An AI agent I researched, sold to leadership, and built — turning a Slack request into a Figma design in minutes.
Incubated from research and opportunity-framing into a launched, AI-assisted guided flow — network effects between businesses, validated by evidence.
From a Jobs-to-be-Done research practice that reshaped the car detail page to custom AI studio software producing the imagery at scale across 150+ stores.
Segmented developers into a system of audience-specific getting-started paths — instantly the top next step on the redesigned site.
How I work
01
I turn research, audits, and field immersion into opportunity/solution trees and other frameworks — connecting the dots so teams solve the problem worth solving, not the first one requested.
02
I make complex ideas legible as schematics and prototypes in Figma, then put them in front of users in days. Co-creation and experiments turn opinions into evidence — and align stakeholders without needing authority.
03
I ship working software — AI agents, ML tooling, design systems, hardware integrations — then prove the strategy with measured outcomes across teams and stores.
About
I'm a product design leader and design technologist who has innovated for several of the world's biggest brands — Meta, Walmart, Procter & Gamble, Volkswagen, CarMax, and Docusign.
I sit at the intersection of technology and experience design. My hybrid skill set — design, development, and strategy — has generated multiple patents and hundreds of millions in revenue by inventing new products and services, not just polishing existing ones.
The pattern across everything I do: systems thinking to connect the dots, research synthesized into frameworks and evidence, and a strong point of view I'll defend with conviction — aligning product, operations, merchandising, and creative stakeholders without relying on authority.
Where I've been
Builders & Partners and Incubation — AI design agents, network-effect products, and patented inventions. Remote.
Richmond, Virginia.
Digital Merchandising — reinvented how customers find and fall in love with their next car. Led qual and quant research across discovery, delivery, and iteration; presented findings to executive stakeholders.
Experience architecture for national-level projects. Ran rapid innovation workshops and design studios; set the templates and style guides the UX discipline adopted.
Advertising campaigns built on emerging tech. Overhauled vw.com for a 323% lift in lead submissions and launched Pop Secret Labs, a hub of experimental micro-products that grew brand sales.
Designed, built, and launched a mobile micro-site for Facebook's first-ever marketing conference — in under a month.
Designed and oversaw experiential installations, from theme parks to corporate exhibitions, on deadline and on budget.
Contact
Whether you're kicking around a new idea, stuck on a hard problem, or just want to trade thoughts on design and technology — my inbox is open. I'd love to hear what you're working on.
Email me LinkedIn Résumé ↗